Job Description
We are looking for team members who want to be a part of a growing hospitality group! Made up of 5 award-winning brands (Buffalo Wild Wings, Limestone BBQ and Bourbon, eggspectation, Jersey Mike’s Subs, Buffalo Wild Wings GO) we offer many opportunities for growth across franchise and independent brands.
Position Overview:High 5 Hospitality is seeking a creative and strategic Social Media & Digital Marketing Specialist to elevate the online presence of our growing portfolio of brands. This role is ideal for a content creator and storyteller who thrives in a fast-paced environment, brings bold ideas to the table, and understands how to connect with digital audiences in the hospitality and restaurant space.
Develop and execute tailored social media strategies for multiple brands including Buffalo Wild Wings, Limestone BBQ and Bourbon, eggspectation, Jersey Mike’s, and BWW GO.
Create engaging and brand-aligned content such as graphics, video, and copy across platforms like Instagram, Facebook, TikTok, and LinkedIn.
Actively manage social media communities—responding to messages, comments, and reviews in a professional and timely manner.
Leverage scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social) to plan, monitor, and report on campaign performance.
Collaborate with internal departments (HR, Operations) to support recruitment marketing, events, promotions, and product launches and external vendors for geofencing, retargeting, and banner ads.
Stay informed on emerging digital trends and competitor activity to keep our strategy fresh and impactful.
Support paid advertising campaigns through content creation and basic ad management.
Assist with email marketing and minor website content updates as needed.
Learn and implement Toast and Jersey Mike’s marketing platforms to drive restaurant traffic and guest engagement.
1–3 years of experience in social media or digital marketing roles.
Strong content creation skills using tools like Canva and Adobe Creative Suite.
Excellent writing and verbal communication abilities.
Experience using social media scheduling and analytics platforms.
Highly organized with the ability to prioritize multiple projects.
Passion for hospitality, food culture, and community engagement
Preferred Skills:
Photography and video editing
Familiarity with paid social/digital ads (Meta, Google, etc.)
Ability to adjust brand voice for different audiences and platforms
Experience working in restaurant or hospitality marketing
Basic understanding of SEO best practices and how they apply to content strategy
We offer
Competitive pay
Discounted meals
Tuition Reimbursement
Benefits and PTO (based on meeting hours requirements)
401k
Values - based leadership
Opportunity for Advancement
Flexible scheduling
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