Marketing - HubSpot Demand Generation Job at Robert Half, West Des Moines, IA

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  • Robert Half
  • West Des Moines, IA

Job Description

Job Description

Job Description

We are looking for a skilled Marketing Demand Generation Specialist with expertise in HubSpot to join our team in West Des Moines, Iowa. This is a long-term contract position designed for someone who thrives on creating impactful campaigns and leveraging analytics to drive results. If you have a passion for demand generation and enjoy working with innovative tools and strategies, we encourage you to apply.

Responsibilities:

• Set up and execute marketing campaigns using HubSpot, including workflow automation, landing page creation, and analytics reporting.

• Develop and implement targeted email campaigns and paid social media strategies to increase engagement and drive conversions.

• Optimize social media advertising efforts across various channels, ensuring campaigns align with overall marketing goals.

• Analyze campaign performance data, providing actionable insights to enhance future strategies and maximize ROI.

• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with Salesforce and Salesforce Account Engagement.

• Conduct assessments of campaign effectiveness, identifying areas for improvement and implementing necessary changes.

• Create detailed marketing reports that communicate key performance metrics and inform decision-making.

• Stay up-to-date with industry trends and emerging technologies to continuously improve marketing practices.

• Manage ad campaigns, including targeting, budgeting, and performance tracking, to achieve desired outcomes.

• Minimum of 3 years of experience in marketing, with a focus on HubSpot demand generation.
• Proficiency in executing email campaigns, paid social media strategies, and social media advertising.
• Strong analytical skills to assess campaign performance and derive actionable insights.
• Familiarity with Salesforce and Salesforce Account Engagement is highly desirable.
• Experience in creating and optimizing landing pages and workflows within HubSpot.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Knowledge of marketing analytics tools and the ability to interpret data effectively.
• Excellent communication and collaboration skills to work within cross-functional teams.

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