Job Description

Company Description

About Walden University

Walden University, an Adtalem Global Education institution, supports a diverse community of adult learners from across the U.S. and other countries, who seek to achieve their academic goals and make positive, lasting social change in their professions and communities. Walden offers more than 100 online degree and certificate programs for students pursuing a bachelor’s, master’s, doctoral, or certificate. Walden University has graduated more than 174,000 students and is accredited by the Higher Learning Commission .

In our U.S. locations, we operate on a hybrid work model with four in-office days and one remote day per week. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Visit WaldenU.edu for more information, and follow us on Twitter , Instagram , Facebook , and LinkedIn .

Visit Adtalem.com for more information, and follow us on Twitter and LinkedIn .

Opportunity at a Glance

Walden University is seeking a dynamic and experienced Director of Brand & Product Marketing to lead the strategic development and execution of marketing initiatives for our diverse portfolio of academic programs. The Director will play a crucial role in driving enrollment growth, enhancing brand awareness, and aligning marketing efforts with the university's mission and values. This role requires a deep understanding of higher education marketing, strategic thinking, and a passion for positively impacting students’ lives.

Responsibilities

• Direct creation of comprehensive, integrated marketing plans to achieve university growth goals.
• Collaborate with cross-functional teams, including admissions, academic affairs, and digital marketing, to ensure alignment and effectiveness of initiatives.
• Define and communicate the unique value propositions of Walden’s programs.
• Act as a Brand Champion, ensuring consistent and compelling brand identity throughout the customer journey.
• Oversee product positioning and messaging for target audiences.
• Lead successful product launches, including audience identification, messaging development, and channel planning, acting as GTM SME.
• Manage and mentor a team of 2 product marketers, supporting their development and goal achievement.
• Generate innovative marketing ideas to increase brand and product awareness, deepen engagement, and build brand equity.
• Foster a collaborative, innovative team environment.
• Build and maintain relationships with key stakeholders, including faculty, program directors, and external partners.
• Present marketing strategies and results to senior leadership and stakeholders.
• Coordinate with other university departments to ensure seamless communication.
• Manage outside vendors, such as PR and ad agencies.
• Perform other duties as assigned and ensure compliance with policies and standards.

Qualifications

• Bachelor’s Degree in marketing or related field required; Master’s preferred.
• Minimum 10 years of marketing experience in a corporate or agency environment.
• Strong expertise in brand and product marketing, with proven digital marketing skills.
• Experience working in a highly matrixed environment.
• Proven leadership in managing marketing teams.
• Excellent communication, project management, and data analysis skills.
• Ability to craft compelling narratives.
• Willingness to travel overnight up to 15%.

Additional Information

The expected salary range is $100,171 to $181,034, adjusted based on experience, location, and other factors. Our benefits include health, dental, vision, life, disability insurance, a 401k with a 6% employer match, flexible time off, and paid holidays. Participation in an annual incentive program is also available, dependent on performance.

We are an equal opportunity employer supporting minority, female, disability, gender identity, and sexual orientation diversity.

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Job Tags

Holiday work, Full time, Remote job, Flexible hours, Night shift, 1 day per week,

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